all writing
Sep 04, 20251 min read

On shipping fast without shipping junk

Heuristics I lean on when scope explodes and the deadline is real.

I've shipped a lot of things on tight deadlines, and a lot of things slowly. The fast ones aren't worse. Here's what I've learned.

Heuristics

  1. If you can't decide between two implementations, the simpler one is correct.
  2. The first version is for learning. The second version is the product.
  3. Polish the entry points. Nobody sees the empty state of an admin dashboard except you.
  4. If a feature isn't done by the deadline, cut it — don't ship it half-done.

That last one is the hardest. Almost-there features create a tax on every future release.

The work isn't done when the feature works. It's done when the seams are invisible.